UX & Product Design for the Torchlite Partner Engagement Platform

User Flows, User Journeys, Sitemap, Wireframes, UX/UI Product Design

The Torchlite Partner Engagement Platform™ is a SaaS-based PRM solution designed to help vendors engage, support, and grow their partner networks. The platform facilitates partner directories, automated payments, deal registration, referral tracking, and co-selling opportunities—enabling seamless collaboration between vendors and channel partners.

I played a key role in the end-to-end product design of the platform, providing user flows, journey mapping, sitemaps, wireframes, and UX/UI design. My goal was to ensure a scalable, intuitive, and high-performing user experience that addressed the needs of vendors, partners, and marketplace administrators.

Key UX Contributions

User Flow & Journey Mapping

• Mapped end-to-end partner engagement workflows, ensuring seamless navigation and user interactions between vendors, partners, and the marketplace.

• Defined user journeys for deal registration, partner directory discovery, referral tracking, and CRM integrations to improve partner collaboration.

• Developed onboarding flows for vendors and partners, optimizing activation and engagement.

Sitemap & Information Architecture

• Designed a clear platform structure that aligned with vendor, partner, and admin needs—improving discoverability of key features like co-selling, payments, and lead tracking.

• Organized platform navigation to support scalable growth as the product expanded its feature set.

Wireframes & UX/UI Design

• Created wireframes and high-fidelity prototypes that streamlined the platform’s core functionalities, including:

  • Partner Directory – Enabling vendors to manage and showcase partners.

  • Referral & Deal Registration – Providing partners with automated deal tracking and lead submission capabilities.

  • Automated Payments – Simplifying commission tracking and partner payouts.

  • Pipeline Visibility – Surfacing real-time CRM data to improve sales and marketing alignment.

• Developed responsive UI designs, ensuring a seamless experience across desktop and mobile platforms.

Product Design for Marketplace Growth

• Designed a scalable UX/UI framework that supported early-stage customer acquisition and allowed businesses to start with a free module and scale as they grew.

• Created a referral-based engagement model, enabling partners to invite new vendors and expand the network organically.

• Integrated Crossbeam technology for partner co-selling opportunities, allowing vendors to track mutual prospects and enhance pipeline collaboration.

Impact & Results

• Market Validation & Sales Growth – The Partner Engagement Platform successfully onboarded multiple enterprise customers, demonstrating its effectiveness in competing with larger PRM solutions like Impartner.

• Scalable & Modular UX Design – Designed a flexible user experience that allowed businesses to start with a free module and expand based on their needs—enhancing customer acquisition and retention.

• Streamlined Partner Collaboration – Simplified vendor-partner interactions, improving deal registration, pipeline tracking, and partner engagement.

• Sales Enablement & Platform Expansion – The UX/UI mockups played a crucial role in closing deals with enterprise customers, providing a tangible vision for prospects evaluating the platform.

The Torchlite Partner Engagement Platform required a robust UX/UI framework that could adapt to evolving business needs while supporting vendors, partners, and administrators. By implementing clear user flows, a scalable information architecture, and intuitive UI components, I helped design a competitive and user-friendly PRM solution that enabled seamless partner collaboration and business growth.