Designing PoliticalBank: A Digital Platform for Candidates & Voters
Logo Design, UX Design, Responsive Website Design, Dashboard Design
PoliticalBank was created to simplify political engagement, offering a digital platform where candidates can launch campaigns, connect with voters, and raise funds—all in one place. At the same time, it provides voters with a powerful search tool to find candidates who align with their views, filtering by issue stance rather than just party affiliation.
As the UX/UI designer, I partnered with the development team to design the platform, create an intuitive experience for both candidates and voters, and develop a strong brand identity that conveyed neutrality and trust.
Challenge
No Easy Way to Compare Candidates – Voters struggled to find candidates who shared their views across different issues without relying solely on party labels.
Expensive & Time-Consuming Campaign Websites – Many candidates lacked the resources to build a professional campaign site, making it difficult to communicate their positions, fundraise, and engage supporters.
Need for a User-Friendly, Dual-Audience Platform – PoliticalBank needed to serve both voters and candidates, ensuring a seamless, intuitive experience for both user types.
Approach
Brand Identity & Logo Design
Created a modern, patriotic logo that felt inclusive and nonpartisan, appealing to candidates and voters across the political spectrum.
UX/UI Design for a Dual-Purpose Platform
Designed an interactive filtering tool that allowed voters to search for candidates based on specific issue stances rather than just political party affiliation.
Ensured the dashboard experience was seamless for candidates, allowing them to quickly set up a campaign, define their positions, and engage with voters.
Focused on clarity and ease of use, making issue-based searches and campaign creation as frictionless as possible.
Streamlining Campaign Website Creation
Designed a plug-and-play system that allowed candidates to set up a fully functional campaign website in under 10 minutes—including fundraising tools, volunteer recruitment, and issue-based content that was searchable by voters.
Results & impact
300% Traffic Growth – The platform saw a 300% increase in traffic within the first three months, demonstrating strong user engagement.
95% Candidate Presence in Indiana – Nearly all candidates running in Indiana’s primary election were listed on PoliticalBank, giving voters a comprehensive election resource.
Empowering Candidates & Voters – PoliticalBank eliminated barriers to digital campaigning while providing voters with a powerful tool to compare and support candidates based on real issues, not just party affiliation.
By designing an intuitive, accessible, and issue-driven platform, I helped simplify the political process for both voters and candidates. While PoliticalBank is no longer active, it served as a model for modern political engagement, demonstrating how UX-driven solutions can streamline digital campaigning, improve voter access to information, and create a more transparent electoral process.
