Repositioning MNJ Technologies as a Comprehensive IT Solutions Leader
Creative Direction, Brand Strategy, UX/UI Design, Digital & Print Marketing
MNJ Technologies, a trusted reseller of business-grade hardware and software, was evolving into a full-service technology solutions provider following a key acquisition. To support this transformation, the brand needed a complete overhaul—from messaging and visual identity to digital experience and marketing materials.
As the creative director and UX/UI designer, I helped reshape MNJ’s brand strategy, design a responsive marketing website, and develop an e-commerce platform that positioned them as an industry leader in IT solutions.
Challenge
Rebranding for Expansion – MNJ needed to communicate its new capabilities as a comprehensive technology provider, moving beyond its traditional role as a reseller.
Improving Digital Engagement & Conversions – The company sought to increase online engagement and drive sales by enhancing its website, marketing assets, and trade show experience.
Creating Scalable Design Systems – With multiple sales and marketing touchpoints, MNJ required a flexible, cohesive design system to streamline production and improve brand consistency.
My Role & Approach
Brand Strategy & Identity Refresh
Developed a strategic brand platform with cohesive messaging, a refreshed design language, and brand standards to unify communications.
Designed a new logo and branding assets that reflected MNJ’s expanded role in technology solutions and IT leadership.
UX/UI Design & Digital Transformation
Designed a fully responsive marketing website as a lead generation tool, ensuring a seamless experience across devices.
Created a consistent, user-friendly e-commerce site, balancing enterprise-level credibility with modern digital shopping expectations.
Developed sitemaps, wireframes, and user personas to guide the content structure and user experience.
Multi-Channel Marketing & Engagement
Designed print and digital assets, including landing pages, email campaigns, PowerPoint presentations, and social media content to support sales and marketing efforts.
Created a hands-on trade show experience, leveraging interactive elements to reinforce MNJ’s technology leadership.
Developed a library of templates and reusable design components, reducing time-to-market for marketing campaigns.
Results & Impact
Stronger Sales & Marketing Alignment – Improved the sales team’s ability to engage and nurture potential customers earlier in the sales cycle with more memorable and persuasive campaigns.
Enhanced Campaign Insights – Provided the marketing team with deeper analytics on campaign performance, improving targeting and engagement strategies.
Optimized Website Performance – Delivered faster site load times across all devices, enhancing user experience and search performance.
Increase in Online Revenue – Measured a growth in revenue from all website traffic sources in December 2017 compared to December 2016, demonstrating the effectiveness of the rebrand and digital enhancements.
