Jacob's Law is a law firm that deals with personal injuries, claims, and help injured people and their families recover and rebuild their lives damaged by the negligence of others.
Final Logo Design Rationale:
The logo’s "JL" graphic icon hints at an abstract origami concept with the way the corners look folded upward and mirror each other. In origami, the folding process itself is just as important as the finished work. So, if the folding has been excessively complicated, all these faults will show in a messy end result. Thus, the concept hints at Jacob's ability to make the legal process easy and simple (the tag we used on the website’s homepage). For this concept, it was important for the wordmark typeface to be clean and simple in order to complement the graphic.
