Transforming The Hundred Wellness Center into Dubai’s Premier Lifestyle Destination
Brand Strategy & Platform, Logo Design, IA Strategy, UX/UI Design, Social Media, Signage
What began as a small Pilates studio in Dubai was on the verge of becoming a full-scale wellness destination—offering everything from Pilates and yoga to holistic treatments and a café. To support this transformation, The Hundred Wellness Center needed a brand refresh and digital presence that reflected its evolution from a fitness studio to a luxury lifestyle brand.
I helped redefine their brand identity, design a fully responsive website, and establish a strategic content platform to drive engagement and growth.
Challenge
Repositioning the Brand – Transitioning from a Pilates-focused identity to a comprehensive wellness and lifestyle brand.
Creating a Cohesive Experience – Aligning the visual identity with the center’s modern architecture, bespoke furnishings, and nature-inspired design.
Building an Engaging Digital Presence – Developing a fully responsive website, integrating blog content and online booking, and improving social media engagement.
Approach & Execution
Strategic Brand Platform & Identity Refresh
Developed a sophisticated, nature-inspired brand identity that reflected the center’s tranquil, high-end aesthetic.
Designed a new logo, signage, and digital assets to create a seamless brand experience across all touchpoints.
User-Centric Website & Digital Experience
Created a fully responsive WordPress website with an integrated MINDBODY Online booking system, making it effortless for clients to book classes and wellness treatments.
Developed a high-value lifestyle and fitness blog to increase traffic, engagement, and brand authority.
Implemented SEO and content strategies to attract new clients and enhance online visibility.
Seamless Brand Integration Across Channels
Designed social media assets and marketing materials that reinforced the brand’s new positioning.
Ensured all print, digital, and environmental branding aligned with The Hundred’s modern, holistic approach to wellness.
Results & Impact
1,000+ New Clients – The enhanced digital experience and seamless online booking system helped significantly grow the customer base after the new location opened.
Award-Winning Recognition – The Hundred Wellness Center was named Best Health and Fitness Facility in the UAE by the Sports Industry Awards and ranked #45 in Dubai’s Top 100 Small & Medium Enterprises.
Global Recognition & Leadership – Founder and owner won the Emirates Woman of the Year award and was invited by Dr. Jill Biden to speak at a special event in the UAE in honor of International Women’s Day 2016.
By crafting a compelling brand identity, immersive digital experience, and engaging content strategy, we helped transform The Hundred Wellness Center into Dubai’s premier wellness destination. This project exemplifies how strategic branding and UX design can redefine a business, drive growth, and earn international recognition.
