Goodman Campbell Brain & Spine
How We Used Healthcare Branding to Redefine a Leading Neurosurgery Practice
IA Strategy, UX/UI Design
Goodman Campbell Brain and Spine is one of the nation’s leading and largest neurosurgery practices. Their surgeons and specialists treat some of the most complex brain and spine cases with astounding results. A practice at the top of its game needed a website that reflects that same level of expertise, sophistication, and professionalism.
49k website visitors
We attracted almost 50 thousand visitors to the website, and received 132 contact form submissions.
$.03 average cost per view (benchmark $.05)
A brand awareness campaign focused on patients and patient story videos, helped drive website visitors. The campaign was cost-effective, getting views 40% less expensively than the industry average.
Additional Results
21% Increase in Overall Time on site
74% Increase in contact form submissions
54% Increase in Organic keyword rankings
31% Increase in organic search traffic, year-over-year
Client Goals
Redefine the Goodman Campbell brand as independent—and no longer part of a larger entity.
Make healthcare testimonials stand out in a world full of patient-driven healthcare marketing campaigns.
Help position Goodman Campbell as regional and national leaders in their field.
Solution
When branding for healthcare, it’s important to be cost-effective and make a lasting impact—something we were able to do with this campaign. The results showed it was effective in reestablishing Goodman Campbell’s brand, growing their reputation as elite neurosurgeons, and ultimately finding new patients.
