How to Quickstart the Logo Design and Branding Process for Your Small Business
In business entrepreneurship, you have one chance to make a strong first impression. Investing in a unique logo will be the foundation of your brand identity going forward.
Although every project has a different industry, audience, and budget, the logo design process is fairly consistent. We use discovery sessions as the first step to understanding the client’s needs and scope of work.
If you are looking for the most quick and cost-effective solution, the Emerald Essential Brand in a Box package has everything you need to get started. This brand in a box package is a streamlined and cost-effective offering for small businesses that need just the essentials to get their business off the ground. Clients should already have knowledge of their foundational brand (eg. existing company name, target audience, vision, mission, unique selling proposition, tagline, etc.) and are only looking for assistance with logo design production.
WHAT DO YOU GET?
Brand discovery session
Creative brief walkthrough
Pinterest inspiration board walkthrough and collaboration
Maximum of 3 rounds of revisions from client feedback
1-color watermark design
Style guide (usage guidelines, fonts, and color palette)
LOGO ARTWORK DELIVERY:
Hi-resolution CMYK Adobe Illustrator vector for printing purposes (.ai, .eps).
Lo-resolution RGB Adobe Photoshop raster for web (.png, .jpg).
HOW LONG DOES IT TAKE:
At the outset of the project, we will create a tentative timeline for design, feedback and approvals. Typically, the timeline for the Emerald Package is 2-3 weeks.
OTHER MATERIALS:
Additional marketing materials such as business cards or social media elements may be added to any brand-in-a-box package for an additional cost.
