Goodman Campbell Brain & Spine

Information Architecture, Wireframes, UX/UI Responsive Web Design

Goodman Campbell Brain and Spine is one of the nation’s leading and largest neurosurgery practices. Their surgeons and specialists treat some of the most complex brain and spine cases with astounding results. A practice at the top of its game needed a website that reflects that same level of expertise, sophistication, and professionalism.

RESULTS

The improved navigation, among other changes, resulted in a 21% increase in overall time on site and a 74% increase in contact from submissions from all non-paid channels. Double-digit increases in organic rankings and traffic: As of May 2021, organic keyword rankings in the top 100 positions on Google had risen by 54% since launch, and organic search traffic to the site has increased by 31%, year-over-year.

In Collaboration with: Well Done Marketing